Bora Café · Grange, SA
177,000 people reached.
5.5x return on ad spend.
Bora Café's first Meta advertising campaign. The challenge: build brand awareness fast, drive foot traffic, and prove paid social could deliver measurable return from day one.
Meta Advertising
Instagram Reels
Paid Social
7 Weeks
The Campaign
Bora's first Meta campaign ran across Instagram and Facebook targeting Adelaide audiences. In 7 weeks it delivered 510,000+ impressions at AU$0.41 per click — well below industry benchmarks. 8,438 link clicks generated from a standing start, with no existing ad history or pixel data to work from.
What We Built
Campaign architecture across Instagram Feed, Reels, and Facebook. Creative assets cut from Bora's content shoot. Audience targeting built around local intent and interest signals. Weekly optimisation on bids, placements, and creative rotation.
Instagram Feed and Reels both hit above 4% click-through rate against an industry average of 1.65%. More than double the benchmark, sustained across the full campaign window.
The Result
510,000+ impressions. 177,000 people reached. 8,438 clicks. With Bora's blended average spend driven by their full brunch menu, cocktail offering, and function bookings, the campaign delivered an estimated 5.5x ROAS. For every dollar invested in advertising, approximately $5.50 came back through the door.